Best Social Media to Promote Small Businesses

Social media plays an important role in promoting businesses, so we need to have a presence as well. There are many social media sites out there such as Facebook, Twitter, Instagram, YouTube, Pinterest, and many more.

Everyone needs the Internet

All of us live in an interconnected world. There was a time when we didn’t have the internet. However, if you do some research, you can see how businesses have adapted to this technology.

Before the internet, small businesses were promoted through regular marketing methods, such as TV, radio, newspapers, and printed ads and catalogs.

There is hardly a business today that does not have a website showing their location, business hours, and product/service descriptions. Before making any buying decision, everyone uses Google to find businesses and gather information about them.

The good news is that WordPress is very easy to use and most people can learn it within a few minutes. After you have your website up and running, you can promote it using all social media channels.

According to the chart, small businesses are most likely to reach their potential customers on Facebook.

Before you create a profile, I recommend doing some research on two things. You should first determine who your target market is and then search for them on Facebook. Reviewing the advertising policies is the second and most important step.

A business manager that you can speak to, so you don’t make the mistake of having your business manager shut down, will be your best option.

Social media platforms also have different audiences. On LinkedIn, for instance, you can primarily market to businesses or B2B clients. It would probably be a good idea to use Snapchat if you are looking for young audiences.

The best way to determine what type of audience every social media has is to do some research. Facebook has been the most popular, so if you’re looking for a safe option, you should try it.

Article Sources:

1. https://www.webfx.com/internet-marketing/best-online-advertising-strategies.html#social-media
2. https://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp#1-flyers
3. https://www.quicksprout.com/social-media-for-small-business/#:~:text=As%20you%20can%20see%2C%20Facebook,advantage%20of%20LinkedIn%20and%20Snapchat